The success of social media marketing lies in the right mix of productive strategies. The wrong combo will simply reduce the visitors from targeted customers rather than attract these people. If you devise your social media strategies including social media optimization on the basis of current trends, you can increase profits and use social networking sites effectively for marketing. Allow me to share the recent trends highlighted in an document published by Forbes based on the 2013 Social Media Marketing Industry Statement.
Low Usage of Social Bookmarking Sites
According to the research reports, the use of social bookmark creating sites has reduced to 10 percent coming from 26 percent in 2011. This considerable drop of usage evidently indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among internet marketers, majority of sites (e. g. DIGG, Friendfeed) are almost passing away. Therefore , it is not a fantastic practice to trust a bookmarking webpage blindly for marketing purposes in the current circumstance. Instead, check for the websites that are most popular and perform the bookmarking very carefully.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are perceived as a powerful way to attract a lot of targeted customers during a period. The research report says that around 80% of marketers aren’t interested in using the virtually all popular daily deal sites including Groupon or Living Sociable for their campaigns in the future.
Now people put emphasis more on the considerable amount of returns that they get from their purchases over time. https://proadv.co.id/ Hence, it is advisable to make use of social networking sites for long term marketing goals instead of daily goals.
Major Sites for Social websites Campaigns
Marketers who also use social media meant for marketing will definitely carry out social media campaigns (using social networking sites meant for promotion) for their products or services to attract targeted clients. The campaigns will be successful only if the kind of site is popular among the customers.
The research report indicates that entrepreneurs who spend much more than 40 hours per week for social media marketing accomplish their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend half a dozen hours or less a week on social media marketing. Also, around 92 percent of entrepreneurs who have five or maybe more years of experience prefer LinkedIn than 70 percent of marketers having less than five many years of experience. Forum advertising has also decreased to 16 percent this coming year from 24 percent in 2011.
Around 67 percent of entrepreneurs are planning to increase campaigns through Twitter even though it is a slight decrease from 69 percent last year. Young online marketers, more than older ones prefer photo sharing sites including Instagram to get launching campaigns. 62% chose blogging since many suitable platform to find out, which is the highest a single followed by Google & (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketing experts use Facebook for a higher rate of 67% than other platforms. In the matter of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most of 29% each. Given below is the pie graph showing usage statistics for each platform with regards to B2C and B2B marketers.
B2B marketers use a more diverse array of platforms compared to B2C marketers. Both of them tend not to completely utilize blogging and have minimal You Tube usage.
If you are a B2B or B2C marketer, try to encourage blogs as they are regarded as the most popular social media platform. YouTube being the 2nd largest search engine, you can enjoy the benefits it offers by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) are becoming strong brands by making use of low cost YouTube video tutorials.
As B2B internet marketers increasingly use LinkedIn, they have an opportunity to make use of SlideShare (owned by simply LinkedIn). This social websites entity can be used pertaining to generating leads meant for B2B organizations.
Fewer Check-ins Online
As per the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this coming year. These services let check-in to your places automatically online. The decline in these types of services indicates that folks are now concerned considerably more about privacy and safety. Marketers may tackle this situation simply by introducing contests and rewards. This will inspire people to check-in even more.
If you are still pursuing the old strategy for social media, then it is the a chance to develop new approaches based on all these current trends. It is better to entrust this tiresome task to a dependable social media marketing company that provides reliable social media marketing companies rather than try employing the strategies on your own.